The State of Digital Transformation in Banking

By examining customer feedback of some of the biggest banking apps on the Apple and Android app stores including Bank of America, Capital One, Chase, Citibank, and Wells Fargo, Mobiquity uncovered insights into how consumers have engaged with these banking apps during the height of the COVID-19 lockdown. This information, along with other free resources in this report, will give you an action plan that you can use as you move forward on your digital journey. 

Why do app reviews matter?

Consumers have been conditioned to look at reviews and make decisions based on them. Research tells us that consumers are:

  • 50% less likely to download an app with a rating below 4 stars 
  • 80% less likely to download an app below 3 stars
  • 55% more likely to have a negative perception of a brand with a 1 or 2 star rating 

So what can you do if your bank’s mobile app has negative reviews? Bad reviews provide the insights necessary to make a better mobile app. Once you know what customers are saying about your bank, you can make a plan to address the frictions and double down on successes.

Ready to learn more? Download the white paper now to get all the insights.



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