Today’s consumers are looking for personalized, consistent experiences across all touchpoints where they interact with a brand. Meeting these expectations demands agility, and brands are seeking new digital solutions that can surpass the limits of inflexible, monolithic legacy technology.
But which technologies do brands prefer, and why?
This new report, based on a recent survey of 200 retail executives at companies with $100 million to $3.5 billion in annual revenue conducted by Retail Dive’s studioID on behalf of Elastic Path, takes a deep dive into this question as it relates to composable commerce. The report uncovers: