The SmartPulse: Winning the Price-Sensitive Consumer

Fresh consumer insights for CPG brands navigating today's challenging market

The promotional playbook every CPG brand needs right now

SmartPulse delivers real-time consumer insights when brands need them most. Price sensitivity isn't temporary – it's the new normal for CPG brands.

What the data reveals:

  • 84% of consumers experienced price increases in the last 3 months
  • 66% expect prices to keep rising (up from 47% in November)
  • 96% say promotions influence their purchase decisions
  • 44% switch to another brand when products are out of stock

Consumers are becoming sophisticated value hackers, and waiting for quarterly reports means falling behind. Get actionable strategies for winning price-conscious shoppers and turning promotional responsiveness into your competitive advantage.


 

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