When it comes to growth, customer acquisition and retention go hand in hand. Retailers must continue to focus on both strategies instead of prioritizing one over the other, and one strong approach is creating loyalty programs. Yet, engagement with a loyalty program is not always the best metric to track retention.
A recent survey of more than 150 retail leaders reveals that retailers may not understand what true customer loyalty looks like. Many retailers need to take a closer look at customers who may seem loyal to understand where and when they buy — both online and in-store.
Download the research report that reveals how retailers are (and aren’t) prioritizing customer acquisition and retention, and the type of data monitoring they need to better understand how customer loyalty works. Topics include: