ON DEMAND WEBINAR
Duration: 1 hour ​

​​The stats tell a remarkable story, one that may come wholly unexpected to advertisers. A recent survey of 9,000 global consumers (1,000 U.S.) identifies how consumers watch paid and free video streaming by generation. The emerging trendlines matter like never before as video commands a surging role in the buyer’s journey.

Where do you invest your media dollars? This webinar offers proprietary insights with findings like how the 15 hours/week many consumers watch streaming content breaks out between free vs. paid. The pandemic supercharged viewing habits. Yet, the differential by generation may surprise many. Similar disrupting trends are roiling viewing platforms, mostly notably laptops. You’ll also learn:

• KPIs that substantiate confident advertiser investment by streaming video type (paid, social, free, etc.)
• Which ad-funded streaming services are taking charge of viewer preferences
• What first-party media strategies advertisers must employ before third-party data disappears 

SPEAKERS  

Lucy Rogers
Senior Director of Global Partnerships
Criteo