The Power of Holding Things: How Touch Encourages Consumers to Buy

WEBINAR ON DEMAND
Duration: 1 hour

Have you ever felt your mood transform after holding a warm cup of coffee, touching a cozy blanket or flipping through a colorful, inviting magazine?

According to neuroscience, tactile experiences shift our perceptions, enhance desire and even spur us to make a purchase. Many marketers today are taking note, returning to sensory-rich experiences to counter digital noise and sustain recall. This new webinar focuses on the impact of tactile stimuli on buyer perceptions and decisions. Webinar participants will better understand:

How digital overload is making it tougher for brands to attract and sustain consumers’ attention online
The neuroscience of touch and how brands can drive desire, recall and spend with tactile experiences
How print and other physical communications formats impact consumer perceptions and responses

SPEAKERS

Dr. Gary Witt
Owner
Marketing Psychology Group

Michael Crump
Managing Director, Marketing
FedEx Office

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