Giving customers an engaging experience is a top priority for retail shops and restaurants. Digital signage can play a big role. In a recent survey, retailers said they most often use digital screens to tell customers about promotions and sales, product information and brand updates.

But retailers might not be getting the most out of their investment. Static images are no longer enough—they’re easily ignored. And having just one screen in the store doesn’t provide enough exposure for messaging. In this playbook, find out how multiple screens throughout the store have been shown to increase sales by providing:

• A more immersive and informative shopping experience
• Relevant content for different customer segments
• Self-service options for browsing, virtual try-ons and inventory checks

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