The Merchandising Experience:How retailers can create the next chapter of customer-centricity
Retailers constantly strive to stay ahead of the curve — to be the first to offer customers what they want — sometimes even before the customers know they want it. However, as the bar for customer satisfaction keeps rising, retailers must look for new ways to get and keep customers.
To do this, they need to do more than provide an outstanding customer or digital experience. They need a new strategy that allows them to do more with less, keeping their best customers squarely in front, while making intelligent decisions about what to sell. Today’s retailers must implement merchandising experience as the next stage in the evolution of customer-centricity. Download this playbook to find out:
What retailers need to know about the merchandising experience
What mind and data shifts must change to execute merchandising experience
How this critical approach helps retailers improve customer satisfaction while minimizing excess inventory and costs