WEBINAR ON DEMAND
Duration: 1 hour

AI touches every step of the buyer journey. And there’s no hotter topic in the marketing world right now. Whether it’s streamlining customer interactions, refining your targeting or amplifying your team’s creative output, the focus on how marketers advance their organizations keeps coming back to those two letters. But you’re a marketer, not a CIO. So where do you even start? 

This webinar will dive into how marketers should process and pursue the opportunities AI presents. Our panel will discuss the AI concepts marketers need to know, and also outline best practices and experiments many around the industry are starting to pursue. In this webinar, we’ll discuss: 

• How marketers should be testing AI implementations
• The state of generative AI (beyond ChatGPT)
• AI’s current limitations and challenges
• How marketers should start implementing 

SPEAKERS

Eden Zoller
Chief Analyst, Digital Consumer Platforms and AI
Omdia

Liam Berry
Senior Content Strategist, Marketing Strategy
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Eric Brandner
Content Director
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