Although travel styles, methods, and purposes vary greatly, hotel guests have one thing in common — the desire for in-room television. If hotels hope to attract new and repeat guests, providing a TV with live programming is essential.

In this report, explore insights from the “Guest Media Research” survey, a third-party research study commissioned by DIRECTV HOSPITALITY — surveying 1,200 individuals aged 21+, who have spent at least five nights in a hotel within the past year — to investigate customer preferences. Read now to learn more about:

• The results from the “Guest Media Research” survey
• Hotel viewing habits vs home viewing habits
• The demand for local, live and on-demand TV
• Today’s “Must-see TV” for travelers

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