Consumers are telling us that connected TV (CTV) is part of their daily lives. In fact, for a large majority of American viewers streaming has become the core means of ‘watching TV’ — as 80 percent of TV viewers say they watch either subscription services, ad-supported services, or virtual MVPDs (vMVPDs) weekly or more often.
Additionally, cord-cutting is no longer a trend among the young or tech-savvy, it’s quickly becoming a norm. As a result, advertisers are taking notice, adapting their strategies to include both connected TV and traditional linear TV.
Download The Future of TV Report: Connected TV and Linear TV Move Closer Together for more insights, including: