The Future of Marketplaces for Ecommerce and DTC Brands
Consumers are increasingly shopping at digital marketplaces – online stores that offer the trifecta of choice, value and ease. In fact, in the U.S., 90% of consumers shopped on marketplaces last year. Marketplaces offer brands and retailers value too: access to a massive, younger consumer base, branding, increased sales, risk reduction and services like two-day shipping and frictionless payment options. These benefits are exponentially more valuable to brands during the competitive holiday shopping season.
If you’re a new or established marketplace seller, what variables should you evaluate now, ahead of the holidays, to drive the most revenue? And how do you select the best marketplace partner – one that aligns with your brand’s DNA, delivers on consumers’ expectations, and provides data to stay ahead of the competition? Download the playbook to learn more, including: