The Death of the Cookie: Where Do Online Marketers Go From Here?
Custom content for Habu by studioID
Merkle research recently revealed 61% of surveyed executives will increase data clean room investments to gain ad effectiveness understanding. It’s a direct response to growing privacy concerns and fading cookie reliance.
Enter data clean rooms, a data collaboration idea that’s gaining favor with a widening circle of performance-minded marketers. The walled garden environment of clean rooms offers clear data insights with strict privacy limits. Those limits have given rise to a new class of analytic tools that help sharpen ad spend analysis and understanding. This playbook examines clean room practice and opportunities, including:
How data clean room environments offer more robust data enrichment, smarter campaign planning, and better measurement
4 steps that illustrate what to expect from clean machine learning in terms of data scoring and privacy compliance
How brands can quickly achieve meaningful assessments of their paid media investment through data clean room analytics