Almost 20% of the U.S. workforce uses tobacco products, costing employers $300 billion in healthcare costs and lost productivity each year. Even though most organizations offer smoking-cessation programs, they often fall short in helping people quit for good.

In this playbook, discover key problems of traditional tobacco-cessation programs and identify ways to fix them, including:

• Providing a variety of touch points for the employee to fully participate in the program
• Understanding how a program measures success so you can interpret its real ROI
• Taking a long-term view, focusing on the employee’s progress instead of rigid timelines

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