The Embedded Finance Report: How platforms are revolutionizing SMB banking 

BCG and the financial technology platform Adyen conducted a comprehensive evaluation of the embedded finance potential, leveraging quantitative and qualitative data gathered from more than 50 leading platforms and marketplaces and more than 2,000 SMB users globally. 

Our results include:  

  • SMBs’ platform preferences, financial service needs, trust levels, and appetite for embedded finance.
  • Insights from leading platforms including Moneybird, Fresha, Lightspeed, and Epos Now. 
  • A roadmap to success, from picking the best go-to-market product to choosing the right partnership model.  



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