The Dummies Guide to Product Experience Management

PXM for Dummies decrypts the changing commerce trends impacting customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences and consistent product information, delivered in context wherever, and whomever, your buyers are. Retailers and brands who go beyond delivering simple product information and build an emotional connection with customers will win. Is your business ready?

Download your copy of PXM For Dummies to learn how to:

  • Navigate the Experience Economy
  • Craft compelling product experiences
  • Put product information in the proper context
  • Create emotion via digital assets
  • Tackle product content syndication
  • Build a successful PXM practice


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