Today’s CPG brands face a significant (but exciting) challenge. You want more information about your customers and ownership of the shopping experience, and they want more personalized experiences with greater control over their privacy. The solution? A direct-to-consumer model. At redpepper, we’ve helped industry leaders like Mars go DTC—and we’ve learned a thing or two along the way.

So, whether you’re just starting to think about DTC or have been considering making the move for a while now, our guide can help you better understand:

• Why DTC makes sense now (and how to convince your team)
• How to leverage a strategic innovation process for DTC success
• 10 insights to accelerate your DTC journey

With these learnings, you’ll be ready to innovate and go DTC. And remember, we’re here to help—download our guide now and grow forth!