3 Ways User-Generated Content Can Improve Your Customer Reach

WEBINAR ON DEMAND
Duration: 30 minutes
Can't make the live date? Register and we'll send you a link to the recording. ‚Äč


The retail industry is rapidly shifting due to new technological advances, disruptions brought about by Covid, as well as preparing for a potential recession. With these changes, it's more important than ever for brands and retailers to have a deep understanding of customer behaviors and expectations as well as the psychology behind what motivates consumers to want to shop.

In this must-watch webinar, we talk with Christine Lee, Bazaarvoice VP of Global Retail and Chris Walton, Co-CEO of Omni Talk about how a strong UGC strategy is essential to building trust, fostering inspiration, and driving discovery. Our speakers will explore how a UGC strategy can help brand and retailers seamlessly adapt to the ever changing retail landscape while providing consumers with the inspiration and social experience they desire. This webinar will discuss:

  • What is most top of mind for shoppers
  • How recessionary pressures are impacting brands and retailers and how they can win in this environment
  • Why developing a strong UGC and social commerce strategy is essential for success
  • How UGC can be used to amplify other marketing tactics and make your budget go farther
 

SPEAKERS  

Christine Lee
Vice President
Bazaarvoice Global Retail team


Chris Walton
Co-CEO and Editor-in-Chief
Omni Talk

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