The CMO State of the Union:Brands Turn to "Brandformance" for Results in 2024
WEBINAR ON DEMAND
Duration: 1 hour
Today's B2C marketing executives are beset on all sides by constant change – conversions in decline and paid media spend on the rise, what seems like an ever-growing list of KPIs to consider and inefficient tech stacks undergirding it all.
It’s no wonder CMOs want a more efficient way to connect with customers, while simultaneously driving revenue that’s necessary for profitable growth.
In this new webinar, Wunderkind CRO Richard Jones explores the CMO State of the Union and investigates the biggest challenges and opportunities for brands in 2024-2025.
Participants will learn:
The challenges marketing executives face today and how they’re changing their thinking (and marketing spend) to solve them
Why “brandformance” is becoming a clear solution to many of these challenges, and practical suggestions for applying it to your business
How top brands drive more than 10% of total digital revenue by turning their owned channels into revenue-driving acquisition and retention tools