Effective site selection comes down to understanding which retail locations are performing well—and then finding ways to replicate that performance. And while retailers rely on a variety of sources to guide their site selection decisions, many are missing out on a key resource that’s rich in value: information about customers’ journeys to and from their physical locations.
Smart mobility insights from autonomous, electric, and connected vehicles can equip retailers with precise and accurate information about how shoppers are moving so they can make data-driven site selection decisions. In this webinar, you’ll learn how to use insights from customer journey data to:
Gain insight into vehicle movement patterns around the United States
Understand journeys and traffic flow around current locations, potential new sites, competitors’ sites, and any other points of interest
Meet the expanding needs of electric vehicle owners by using smart mobility insights
Laura Dusik Technical Solutions Engineer
Christopher Myers Director of GIS & Research