ON DEMAND WEBINAR
Duration: 1 hour

When it comes to personalized, data-driven marketing, one thing is eminently clear: strategies that worked five years ago don't work today. At the same time, one-to-one personalization is more pressing than ever. While all the data already exists for retailers to create today’s most targeted, effective marketing campaigns, companies are stuck in outdated solutions and missing prime opportunities at hand. So, how can retailers seize real gains? The answer lies in a modern tech stack that balances customer data complexity with the demands of the modern retail business.

You’ve heard that in today’s world, you must own your first-party data. However, many  solutions are still missing a key point: you must also make first-party data fully accessible and easily actionable for marketing teams. Otherwise, the data becomes moot. In this webinar, leaders from Snowflake and Simon Data will discuss:

• How the data landscape has evolved in recent years and what that means for retailers
• Why companies are putting a strong focus on solutions that directly activate data from the cloud data warehouse
• How retailers can better deliver customer data into the hands of marketers so they can focus on optimizing campaigns, not launching them

SPEAKERS

Dr. Jason Davis
CEO and Co-Founder
Simon Data

David Wells
Industry Principal, Media
Entertainment & Advertising

Scott Grove
VP Marketing Operations
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