The e-commerce market is highly competitive, and customer loyalty can be fleeting. The more direct-to-consumer (DTC) brands know about a consumer, the better they can create personalized experiences.
The power of DTC is its ability to enable brands that have been traditionally disconnected from the consumer to build a direct relationship and gain intelligence on their customers.
DTC allows brands to evolve more rapidly because they can better understand their customers and optimize their business around customer needs much faster than they previously could. But as DTC brands continue to scale, customer data becomes the linchpin. This playbook highlights:
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