Leading advertisers don't just measure brand lift, they use it to optimize in-flight campaigns.
Old models of measuring campaigns valued clicks and impressions over brand impact, and brand impact data was only available post-campaign. Today, advertisers demand brand lift data that can be used for live campaign course correction, increasing the impact of their budget. Survata is the leader in brand lift measurement and a resource for the leading advertisers.
Download this eBook to:
Learn how to get brand lift data that meets the requirements for in-flight optimization
Understand the role of speed, scale, quality, and granularity in brand lift studies
Learn about the opportunities of integrating DMPs and Viewability Partners with Brand Lift Studies
See an example brand lift study and lift table
Learn how Survata’s tech-forward measurement approach facilitates campaign improvement
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