How to Use Brand Lift Data to Optimize a Campaign

Leading advertisers don't just measure brand lift, they use it to optimize in-flight campaigns.

Old models of measuring campaigns valued clicks and impressions over brand impact, and brand impact data was only available post-campaign. Today, advertisers demand brand lift data that can be used for live campaign course correction, increasing the impact of their budget. Survata is the leader in brand lift measurement and a resource for the leading advertisers.

Download this eBook to:

  • Learn how to get brand lift data that meets the requirements for in-flight optimization
  • Understand the role of speed, scale, quality, and granularity in brand lift studies
  • Learn about the opportunities of integrating DMPs and Viewability Partners with Brand Lift Studies
  • See an example brand lift study and lift table
  • Learn how Survata’s tech-forward measurement approach facilitates campaign improvement


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