A pandemic that threatened the restaurant industry pushed owners and managers to adapt and think outside the box in terms of service and marketing. New trends, such as curbside pickup and online ordering, emerged, and the numbers did not disappoint. Customers stayed satiated and healthy, and businesses stayed afloat.
In this webinar, hear from Head of Industry, Restaurant at Waze Mike Wilson, Pei Wei Asian Kitchen Digital Marketing Manager Kyle Wright, and El Pollo Loco VP Digital Officer Andy Rebhun on how restaurants can:
Reimagine the restaurant footprint, such as curbside pickup and drive-thru service
Utilize technology for ease of ordering and pickup through apps and digital loyalty programs
Market with creative messaging, including expanded dayparts