Today’s marketers, especially those focused on new customer acquisition, used to rely on third-party data to enrich their insights into customers. And in this new world without third-party cookies, it may seem that the marketer’s job is more challenging.

However, did you know that first-party data may be even more advantageous for your marketing efforts than using cookies ever was?

This new playbook explores how the transition from third-party cookies to first-party data presents opportunities for marketers to be savvy and use new first-party data techniques and behavioral data to enhance their marketing campaigns through further personalization. The playbook highlights how organizations can implement first-party data strategies, including tips on:

• Structuring your team for success
• Capturing and interpreting behavioral data and using advanced segmentation techniques
• Choosing the right tools, making the most of predictive analytics and managing privacy concerns

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