Still think "publish more" is the answer?

ON DEMAND WEBINAR
Duration: 30 minutes

You can point to the work: content published, campaigns launched, and metrics reported. For a long time, that’s been enough. But when the question shifts to what’s actually driving revenue, the answer gets harder to stand behind. That’s where teams get stuck.

While 75% of teams rely on engagement metrics to evaluate content performance, only 54% can tie it to pipeline.

Drawing on new research from the “Content and Website Performance Benchmarks” report, Anne Kubacki (Director of Content Marketing, Contentful) and Omar Akhtar (Founder and Principal Analyst, Benchmarker) break down why strong output no longer guarantees results — and how to rethink distribution, measurement, and conversion.

What you'll learn in this webinar:

Ideas to rethink - more content isn't making you more competitive, so what is?
Identify what’s not working- why content that looks strong on paper isn’t getting seen, and where it’s breaking down.
Initiate change - how to make your content drive results you can stand behind.

SPEAKERS

Anne Kubacki
Director of Content Marketing
Contentful

Omar Akhtar
Founder and Principal Analyst
Benchmarker

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