ON DEMAND WEBINAR
Duration: 1 hour

​Retailers are comfortable advertising on television. They know how to measure and track. However, with today’s consumers gravitating to mobile, retailers must reconsider how to advertise to reach this audience. On mobile, the screen is different, the attention level is different and the call to action must be different.

Mobile influences more than sales from phones and tablets. With customers increasingly comfortable switching between channels, mobile can play an essential role in connecting with ecommerce and in-store for both discovery and purchase. In this webinar, experts will discuss:

• What significant trends to anticipate for the holiday season and how to address them
• Why the standard methods of advertising will not reach and influence the “changed” consumer
• How mobile can reach customers throughout their buying journey
• How to assess and implement a mobile strategy that has relevancy, even as consumer behavior changes

SPEAKERS  

Justin Sparks
Head of Vertical Strategy, North America
InMobi

Jeremy Huber
Head of Audience Intelligence, North America,
InMobi