With advances in AI and machine learning enabling systems to better perform certain processes than their human counterparts, some level of automation is inevitable for most businesses. At some stage, your business will need to consider automating certain marketing elements. But how much should you automate, and when? Which processes are acceptable to automate, and which ones are not?

Social Media Today surveyed over 300 marketers to gain insights into the state of marketing automation. In this report, you will:

• Get a comprehensive look at the current state of automation
• Learn marketers’ key concerns around automation   
• Learn what opportunities may be on the horizon

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