ON DEMAND WEBINAR
Duration: 55 minutes​

Pharmaceutical teams, this one’s for you.  

Behind every specialty medication prescription is a patient facing a complex journey—and pharma brands play a critical role in making it smoother. 

Watch this on-demand webinar featuring patient experience expert Chad Maeder from Otsuka Precision Health alongside Colin Banas, M.D., M.H.A., and Caleb Dunn, PharmD, from DrFirst.  

See how real patients navigate specialty therapy access, what slows them down, and how end-to-end prescription engagement improves speed-to-therapy and adherence.  

Key Takeaways:  

• Prior authorization friction costs time and outcomes. “My favorite kind of prior authorization is the kind that I never have to do,” says Dr. Banas. Learn how to reduce the 10-20 hours per week providers spend on PAs. 
• Price transparency drives better decisions. Chad Maeder reveals that 70% of physicians find it very difficult to obtain patient out-of-pocket costs. See how real-time cost visibility changes the conversation. 
• Timing transforms engagement. “It's all about the timing,” explains Caleb Dunn. Personalized messaging achieves 80%+ click-through rates when delivered at the right moment in the patient journey. 
   

SPEAKERS

Colin Banas, M.D., M.H.A.​ 
Chief Medical Officer
DrFirst

Chad Maeder
Sr. Director, Patient Experience Strategy
Otsuka Precision Health

Caleb Dunn, PharmD
Director of Product Management
DrFirst