Explore Southern Flavors For Successful New Launches

A renaissance of flavor is flourishing below the Mason-Dixon Line, revitalizing traditional Southern food and drink as we know it. Chefs, Pastry Chefs and Mixologists are getting inspiration from the region’s melting pot of cultures while elevating local and regional flavors.

Join Symrise and explore the new flavors of the South. Leverage Symrise's framework for developing new products, backed by:

  • Interviews with Southern chefs and mixologists
  • Immersive culinary treks throughout the South 
  • Ingredient mapping, concept creation and flavor formulation

Download the brochure for a peak at the concepts, flavors and ingredients inspired by the revival.




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