WEBINAR ON DEMAND
Duration: 1 hour

Data is an important part of driving both revenue and marketing decisions, but guesswork and incomplete data often still steer marketing investments. This can make it difficult for many marketers to spot revenue opportunities that lie dormant in the gap between first-party data and whole wallet insights. Understanding the what, when, and how your customers spend with competitors is imperative. In a year of massive shifts, scrutiny, and experimentation, how are you steering your marketing investments?

One hundred senior marketers from leading retail and
direct-to-consumer brands anonymously shared their best opportunities and biggest obstacles to revenue this year.  Watch the webinar to glean insights from their feedback and identify gaps in your data so you’re better equipped to drive revenue, outperform competitors, and defend your marketing decisions. Takeaways include:

• Identifying opportunities for new customer acquisition
• Understanding the accuracy of loyalty indicators
• Knowing the baseline questions you must answer to prevent subpar marketing results

SPEAKERS  

Nate Bucholz
Vice President, Advertising Partnerships
Cardlytics

Trevor Wooden
Vice President, Advertiser Analytics
Cardlytics