Consumers are already cutting back. But did you know that retailers are expecting an uptick in cautious consumer spending this year? In these trying times, marketers of goods and services have their work cut out to even maintain sales—let alone boost them—while fostering brand loyalty. While these developments aren’t optimum, other trends can work in your favor.

Ensuring your brand delivers value to the consumer and earning their trust are still fundamental. But winning over the frugal consumer today requires a fresh look at marketing. That’s why our new playbook covers seven leading-edge strategies that marketers can use now to appeal to budget-conscious shoppers. You will learn:

• Ways to adjust your marketing and advertising plans
• How to build emotional connections with consumers
• The importance of providing content that consumers can use
• Why hands-on, physical print media still matters

​