Salesforce and Harvard Business Review (HBR) have teamed up to dive deep on why improving customer experience is top of mind for life science organizations in this "Seizing the Customer Experience Opportunity in Life Sciences" whitepaper.
According to new research from Harvard Business Review Analytic Services, the most significant change made in response to pandemic-driven customer needs by the 105 life sciences organizations surveyed was to engage with customers via digital tools, cited by 80%. Of those who made that change, 99% say they will continue to use those tools even after the crisis has passed.
This whitepaper will highlight how: