ON DEMAND WEBINAR
Duration: 26 minutes​

Step into the realm where search intent meets real-world purchases across Amazon, Google, TikTok, and social media platforms. In this immersive session, we delve into the art and science of optimizing your campaigns to seamlessly align with consumer behaviors. Explore cutting-edge strategies that empower you to not only understand but effectively influence purchase decisions throughout the entire customer journey.

Discover how to decode consumer intent, leveraging actionable insights to refine your targeting strategies and maximize ROI. From initial discovery to final purchase, learn proven techniques to amplify conversions and drive meaningful engagement during the pivotal Q4 and holiday season.

What we’ll cover:

• Understand how Gen Z's preference for using platforms like TikTok for search over traditional search engines is changing how brands approach search and commerce strategies.
• Explore the impact of real-time content, social shopping, and in-platform checkout on speeding up the consumer journey and driving sales.
• Learn critical tactics for Q4 success, including shoppable media, TikTok Shops, and how to target emerging consumer generations like Gen Alpha.

SPEAKERS

Elizabeth Marsten
VP, Commerce Media Innovation & Growth
Tinuiti

Brittney Klaas
Sr. Strategist, Shoppable Media
Tinuiti

Jack Johnston
Senior Social Innovation & Growth Director
Tinuiti