WEBINAR ON DEMAND
Duration: 1 hour

Data is the foundation of business success–fueling decision-making, customer insights and marketing strategies. However, today’s brands are frequently faced with too much data and too little insight. Or too much data but not the right data. Then there are growing concerns about data privacy as brands aim to hit the sweet spot on customer personalization.

This can’t-miss webinar explores today’s data deluge and explains strategies for extracting the most actionable customer insights. Join customer intelligence experts Carolyn Altomare, senior vice president of digital sales at Vericast, and Nick Daley, account director at Vericast, as they share:

• Common struggles brands face in today’s overwhelming data environment
• How to optimize marketing strategies and omnichannel outreach with more accurate, relevant campaigns
• How to fulfill the customer expectation of personalization without overdoing it

SPEAKERS

Carolyn Altomare
Senior Vice President of Digital Sales
Vericast

Nick Daley
Account Director
Vericast