With the meteoric rise of ecommerce since the pandemic began, customers have been put to the test with user-centered design issues and technical glitches—everything from images that don’t load to coupon codes that don’t work. But research, decision making, checkout and delivery all need to be easy, or customers will go elsewhere.
Unfortunately, most retailers aren’t set up to understand what causes these problems—and how to fix them. While web analytics can reveal where customers enter and exit a digital shopping experience, what happens during the journey to cause them to abandon the cart often remains a mystery.
A digital experience analytics platform that uses artificial intelligence and machine learning can unlock those blocks to offer customers a smooth shopping experience. In this playbook, learn how leading retailers are using AI and ML to:
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