Return on Participation (ROP)

Leveraging participation to deliver on elevated experiences

Return on participation (ROP) focuses on measuring the potential revenue earned through investments in elevating end-to-end stakeholder experiences. This focus powers a highly resilient level of identity and advocacy from consumers and employees—at ICF Next, we call this participation. With the heightened emphasis on building deep, two-way relationships, how can organizations deliver value across the convergence of customer and employee experience and achieve sustainable business outcomes?

Download this white paper to explore:

  • The impact that a participation-based approach across the customer and employee experience spectrum can have on your business.
  • How organizations can approach ROP to deliver value across customer and employee experiences.
  • The value of a ROP model and analysis through which returns can be projected and realized.



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