Higher ed recruitment is transforming. With skepticism and alternative learning opportunities on the rise, prospective students want assurances that their investments in education will pay off. And the survival of colleges and universities hinges on how they demonstrate the value of their learning content and credentials.

Although 1 million fewer students enrolled in college in 2021 compared to pre-pandemic numbers, graduate enrollment is on the rise at many institutions. Colleges and universities are responding by prioritizing graduate or adult education in their strategic plans.

How is your institution competing to recruit for graduate programs? Download the infographic to learn how to capture students by solving their ROI dilemma, including:

• The new enrollment landscape and what to leverage.
• The five primary goals of prospective graduate students.
• Boosting enrollment even among ‘stealth shoppers.’

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