More than 85% of consumers trust user-generated content (UGC) as much as personal recommendations.

Help consumers navigate the customer journey with authentic recommendations and reviews. See how UGC breaks through journey complexity and bridges the gap between search and purchase by gaining consumer trust.

The latest e-book from ResellerRatings includes:

• Five ways a UGC program can help increase discovery, brand advocacy, and conversions to drive sales
• How leading retailers use ratings and reviews to connect with and guide shoppers to their businesses—online and in store
• The value of consolidating UGC programs to optimize ROI and gather insightful data about customer needs