Medical affairs plays a key role in communicating a product’s clinical benefit and value to critical stakeholders. Transforming seemingly complex medical information into practical insights requires reimagining the dissemination of information, including tailoring content that speaks to the needs of individual stakeholders, leveraging the appropriate digital formats, optimizing content creation workflows, and ensuring compliance to regulatory policies.

In this playbook from Cactus Communications, we outline a practical approach to help you address both immediate short-term needs, as well long-term strategies, that empower your scientific communications transformation. In this playbook, we explore how to:

• Manage evolving stakeholder preferences and challenges
• Implement best practices for addressing immediate challenges
• Yield significant short-term “wins” with minimal effort
• Develop a long-term strategy for changing content workflows
• Create a Content Center of Excellence

​