Reduce Friction for Good Customers with Probabilistic Data

Custom content for Ekata by studioID

Balancing your risk for fraud exposure with your customers’ desire for speedy application approvals is tough. If you take too long, customers look elsewhere. If you rush through the process, you could invite fraudulent users into your system. These days, you have to make quicker risk decisions that send good clients down a frictionless path while stopping bad actors in their tracks.

In our new playbook, we discuss how relying on deterministic data like a Social Security number or birth date doesn’t provide the security you need to make sure you’re dealing with a trustworthy account applicant.  Probabilistic data, however, assembles small, disparate details that help you spot good customers that might slip through your radar if you rely only on deterministic data – and helps you find fraud faster. In the playbook, you’ll learn:

  • Why deterministic data doesn’t go far enough
  • The advantages of probabilistic data
  • The benefits of incorporating machine learning 
  • Future-proofing your business


GET THE PLAYBOOK

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