The current marketing landscape is turning out to be extremely different from the last few years.
For instance, artificial intelligence (AI) is becoming more integrated, and tight margins are forcing CFOs to scrutinize budgets more closely. Furthermore, traditional paid channels are becoming more costly and aren’t converting as they used to, leaving CMOs guessing where exactly growth will come from in the next 12 months.
Wunderkind recently partnered with Retail Dive to survey 100 senior marketing leaders at retail companies to better understand how marketers adapt to major changes and take advantage of their owned channels.
This survey report highlights the results, including: