The retail landscape for the next 12 months will be filled with twists and turns. Still, retailers and brands that use data and tools to understand the landscape to prioritize where to invest time and resources — and use customer-level data to identify and meet changing needs — will recover faster.

Acxiom and Retail Dive explore the six specific strategic steps retailers must implement to quickly pivot, adjust, and eventually thrive in the new and uncertain future:

• Get to know your customer utilizing ad and marketing tech
• Enhance insights and business intelligence using AI and machine learning
• Build high-value digital and media audiences
• Create influential campaigns/messaging/offers
• Encourage greater brand loyalty with contextual personalization
• Be a retail leader by helping the community

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