While 90% of international trade travels by sea, ocean freight still has a visibility problem. Supply chain, logistics and procurement leaders struggle to build a more resilient and agile global supply chain. That requires gaining real-time insight into all modes of transportation, including sea freight. From manufacturers to retailers, obtaining better ocean visibility will play a critical role in digital transformation initiatives and efforts to build true end-to-end supply chain visibility.

In this playbook, we explore why addressing the ocean gap has become more essential than ever before. To guide and inform this discussion, you’ll find input from leading industry experts, including:

• Ed Feitzinger, Former VP of Global Logistics, Amazon
• Rodrigo Carsalade Martins, Global Logistics Operations Manager, British American Tobacco
• Chris Mazza, SVP Customer Experience & Business Development, ClearMetal

Their expertise will allow readers to take a deeper dive into topics such as:

• The quality of data from traditional logistics software
• Issues that poor visibility creates for ocean shippers
• The latest generation of ocean-visibility software

​