Despite the necessity of developing an ecommerce presence and the certainty of the ROI, few businesses relish making a significant investment in their ecommerce strategy. Yet, recent research finds B2B companies see digital interaction with customers twice as important today as pre-COVID-19.

PA-based company, Farmer Boy, opted to lean into its vision of the future and its desire to compete with significantly larger companies by expanding online. This new case study uncovers how, since launching with BigCommerce, Farmer Boy has experienced growth in sales, average order value (AOV), customer reach and much more. Case study highlights include:

• How Farmer Boy learned how to take control over website changes to increase efficiency and stay agile
• Ways to build relationships at scale and drive sales by offering a more connected customer experience
• Lessons learned:  How to build with the future in mind by laying a solid foundation for growth

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