Pushing Your Frontline into a New Frontier

In an era of limited—and declining—access to key decision-makers, how are you mobilizing your field force to communicate real-world evidence and value of your brands?

In her new point of view article, Krista Pinto, Executive Vice President of Field Solutions, reveals that commercial success is driven by a sales force that goes beyond traditional territory mapping, target lists, training, and tactical value propositions.
 

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