Historical data isn’t as useful as it once was. After the pandemic altered variables in supply and demand, past seasons are unreliable indicators of future success for businesses. Instead, leading businesses and their logistics partners are changing how they plan for and make the most of their peak seasons.

The answer lies in real-time visibility. Luckily, this sort of data is more available than ever, but it’s knowing what to do with your data that makes all the difference. For example, using real-time visibility effectively requires additional layers of preparation ahead of peak season to achieve objectives such as:

• Knowing what data really matters: The wrong or inaccurate data isn’t any better than having no visibility at all
• Mapping the season’s playing field: Understanding how to make real decisions based on data is key
• Preparing to react: Problems are inevitable — what’s your plan of action for them?

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