ON DEMAND WEBINAR
Duration: 50 minutes​

Sports Advertising Delivers for Brands

Marketers have always known the power of reaching passionate fans—and our latest study with Vision Insights uncovers the media strategies over-performing for brands.

Listen in with our panel of sports marketers and on-air talent as they discuss the advertiser impact national and local brands experience when they connect with avid sports fans.

The panel will discuss:

• The powerful advantage brands have when engaging with sports fans, and talk radio’s impact on trust and brand affinity
• Experience the fandom with anecdotes of diehard fans from the biggest sports markets in the country
• Practical case studies and takeaways for brands eager to engage using winning tactics

Key Takeaways:

• Sports die-hards are always tuned in and listening (especially after the final whistle)
• Brands can activate that fandom for themselves - Fans are 4x more likely to trust brands that support their teams
• Sports fans are more likely to hear a brand's ad than see it

SPEAKERS

Katie Stone
Director, Sports Strategy
Audacy

Lee Davis
SVP Sports Monetization
Audacy

John-Paul Flaim
On-Air Host
106.7 The Fan