The next generation of digital merchandising for retailers will revolve around using AI more strategically. Assigning it tasks rather than valuable employee time is a starting point. Beyond automating some of the mundane tasks that merchandisers face on a day-to-day, AI can be used to:
Personalize at scale. Retailers need to personalize for every customer, despite the fact that 86% of customers come to a website completely anonymously.
Optimize automatically. Retailers need to plot a course to online profitability, providing inputs such as margin data, return data, and inventory into AI for optimization presents a big opportunity.
Deliver insights. Merchandisers have a wide spectrum of potential tactics to deploy, AI can provide key insights on where to focus experimentation.
Join this webinar and start planning a winning ecommerce strategy that pairs AI with the skillsets of a strong merchandising team.
Rick Locton SVP of eCommerce
Nicolas Darveau-Garneau Chief Growth and Strategy Officer