Pharma marketing is undergoing rapid change. How can you break through the noise, get the attention of healthcare professionals (HCPs) and consumers (HCCs), and create meaningful connections with them?

It all comes down to data – and how you apply it.

Our new playbook explores the opportunity for pharma marketers to use data and innovative analytic techniques to generate HCP and HCC awareness of brands, deliver personalized healthcare professional education, and drive behavior through greater patient engagement.

The playbook also highlights:

• Ways you can use data to anticipate HCPs and HCCs’ needs and meet them
• A real-world example of how a company uses predictive data to deliver tailored HCP education
• A case study explaining how one organization used data to promote patient engagement and adherence

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